Steve Shane - "Every Pretty Smile"

Steve Shane is an alternative rock/power pop artist. He is an independent artist so he have very limited videos and fanbase.
This song "Every  Pretty Smile" (Uploaded on 23 Jun 2011- Starring Rileah Vanderbilt. Directed by Behn Fannin); is a very creative CENCEPT BASED video, this could essentially help gain the attention from record companies.

Unique videos often create a hype, this is useful for independent artists like Shane who can use this popularity to fund their success and essentially let their audience get them signed. YouTube is a great source for independent artists like Shane, as record companies can find new artists and promote them from their YouTube success- For example Justin Bieber's success all can from a home video of him singing to Chris Brown - With You which to this day has gained over 44 million views.

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RELATIONSHIP BETWEEN LYRICS AND VISUALS
The initial theme portrayed by the song is love and showing how the singer is in love with the girls shown in the video. however after looking at the lyrics of the song there are clear contrasts between the two. the video gives a very innocent sweet appeal to the artist showing him madly in love with the girl and trying to win her in any way. On the other hand the lyrics don't show the same style with lines such as:

 "maybe if I'm lucky, She can teach me a thing or two"

 "how that fabric, Caresses her legs"
Proving Goodwin's voyeurism theory however to a lesser extent as the sexual activity is more suggested rather than shown. This give a more sexual theme around the girl, however it does still show the intimacy between the two which can still relate to this love.
But what does Steve do then.... States that he's in "no rush to find Mrs. Right cause I'm having so much fun, With all these wrong ones"
A round of applause please. Well done to Mr. Romantic you sure know how to win over all us girls.
 
RELATIONSHIP BETWEEN MUSIC AND VISUALS
The music and visual relationship however is very strong the artist has matched the beat the the song and change in tempo to change of images.

For example the tap in the side of the phone, not only does this effect the images displayed but the music  matches these beat with the drumming tune.



Also they have managed to create a real focus on the instruments and shown very close up shots and have taken up the entire of the screen on show with very little background elements to distract the audience.





RELATIONSHIP WITH THE AUDIENCE
The only problem with using this effect if there seems to be a barrier between the artist and the audience. the lack of actual artist shots in first person seems to give less of an impact on the audience, the direct address the the camera does help to gain this. However the video portrays the artists as just that an artist, not give the friendly relatable approach, even when watching him he is still on the media even a very "celeb" appeal.

THE NOTION OF LOOKING
The audience does get the sense of watching the characters as the shots are all shown on media devises which are displaying the actual video. This doesn't give a very first hand feel but more of a second hand appeal.

The characters in the video aren't highly sexualised. The woman is shown in a dress and the lyrics do focus on sexual elements at times however the actual shots tend to be more innocent and don't show the element of invading the intimacy of the characers.

This may be to attract the younger target market and have a "family friendly" video.

INTERTEXTUAL REFERENCES
There aren't really any links to other music videos or media, this video has a very unique concept and personally I haven't seen anything like it before. This makes the video stand out and typically appealing to a younger audience through the use of technology as well.