These groups each have their own effects and elements which often are more suited for a given video depending on the genre.
Performance based videos
These videos are often used by very well known artists, typically a pop based genre. Due to these videos being focused around showing the artist in effect this creates a hype around the artist and makes their appeal look higher and more powerful.
Colourful background and/or outfits are often used to highlight this attention, particularly female artist will be shown in extravagant minimal outfits which stand out.
Examples of performance based videos:
Jessie J - Wild
Little mix - How ya doin'
Narrative based videos
The focus around the storyline and meaning around the lyrics of a song effectively makes it easier for the audience to relate to the song. Complex songs with hidden meanings can often be understood clearly through its video. These video types show a greater emotive side to the artist, this allows the audience to relate to them and develop a more positive relationship with the artist as they are less intimidating and are shown as equal to the audience in some aspects.
Examples of narrative based videos:
Linkin Park - Numb
30 seconds to mars - This is war
Concept based videos
The very creative element of a concept video allows them to stand out from others. By standing out so clearly and being so unique it opens the opportunity for songs to create hype and even go viral. However these videos are very risky as it could go one of two ways: viral and great success, or great tailored.
In the state we live in today the media industry is become more are more limited in variety- films particularly, concept videos deliver that variety and fresh element to audiences and are essentially more enjoyable to watch hence why they often are so successful.
Examples of concept based videos
3oh!3 - Double vision
Oren Lavie - Her morning elegance
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