Magazine Adverts Analysis

Often what an artist will do is they will show their album cover artwork as a full A4 page in the magazine being advertised in; this creates a very recognisable image related to the album and shows a strong synergy between the two items.

For example You Me At Six shows their exact cover on their magazine advert just with the release date and sponsor on the bottom of the page.
The Killers have done the exact same, just extended the bottom with a black background, faded this up and added the album details.

All magazine adverts I have studied I have found to be very minimal. As with any advert those featured in a magazine must be concise and simple. there cannot be lots of heavy text and information as this will not be as effective. In a magazine full of text a picture based simple page is going to stand out far better than a heavy text based page which would essentially just blend into the rest of the textual pages.

I like the idea of having a graphic design based image, this would also help the advert stand out from the magazine, while other image based pages in the magazine are likely to be photographed a graphic design, computerised image will help the advert stand out even further.

To the right shows the magazine advert for Coldplay's 2011 fifth album "Mylo Xyloto". The advert it's doesn't feature the band members themselves, this isn't needed as the band is very popular and well known, people do not need an image of them to be able to relate and identify them. The graphics displayed on the front of the advert are also those which are featured on the album cover which creates the synergy like You Me At Six and The Killers. Off the back of this album from Coldplay they produced a six part comic book issue under the name Mylo Xyloto, the very graphical design of the album and advert links to this graphical comic design well and the very confusing busy advert which often wouldn't work in context of this album and comic series shows the complexity of the series. The bright colours do help the advert stand out well within a magazine though, while a photographed advert may blend in to the magazine this advert certainly doesn't and would "jump out" at any reader flicking through.